1870 Soda Rebrand

The soft drinks manufacturing company Clearly Drinks approached us to redesign their budget 1870 brand of tonic water and soda water, then design and artwork the bottle labels and multipack shrink plastic wrap.

The design needed to be simple and fresh, yet show some heritage. The products themselves were to satisfy those who would buy these as mixer drinks for cocktails yet still be appealing as standalone drinks. The other challenge was to keep the design down to a 2-colour print per product, while still creating enough impact.

We incorporated flowing typeface, bubbles imagery and a central vignette to liven up the design and provide tonal range within the limits of a 2-colour design.