Seasonal Smoked Salmon Packs
Bleiker's, a family-run smokehouse in North Yorkshire, were developing an exciting and innovative range of marinated, smoked salmon to coincide with events throughout the 2019 calendar year such as Burns Night, Valentine's Day, Chinese New Year, Mother's Day, 6 Nations Rugby and so forth. They asked us to design the wallets for 13 different seasonal recipes including Malt Whisky, Champagne & Beetroot, Chinese Firecracker Spice and many more.
In a sector where many luxury foods like smoked salmon are often in black or silver packs, Bleiker's wanted these packs to have real 'theatre' with the use of strong imagery and interesting die-cuts to attract attention and to convey visually (rather than by words) the seasonal events these packs were celebrating.
These seasonal packs are now on sale in major UK grocery.